Search Engine Optimization
Search Engine Optimization is the process of increasing a web sites ranking on the organic or free side of search engines. This is becoming increasingly important in an extremely competitive environment.
Below shows a complete overview of what Skislak Digital Advertising provides to their clients:
On Page Search Engine Optimization Strategy:
On Page Optimization accounts for 20% - 30% of the total score major search engines give to a site.
1. Page Title Analysis and Development - Identify Target Keywords, Development of Unique Copy for targeted pages w/ 30% - 80% keyword density, Focus on maintaining good readability
2. Body Text Analysis and Development - Use Target Keywords, Development of Unique Copy for targeted pages w/ 3% - 8% keyword density, 250 - 450 words per page, Focus on maintaining good readability.
3. Heading Tag Analysis and Development - Use Target Keywords in H1 - H3 tags w/ 30% - 80% keyword density, Focus on maintaining good readability
4. Hyper Link Text Analysis and Development - Use Target Keywords*
5. META Tag Analysis and Development - Use Target Keywords*
6. Image ALT Tag Analysis and Development - Use Target Keywords*
7. Site Structure Analysis - Review overall website structure, linking structure, site map, URLs, etc.
*Targeted keywords will be provided by keyword research and search engine marketing findings. Targeted keywords will be added and modified while increasing organic ranking.
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Off Page Search Engine Optimization Strategy:
Off Page Optimization accounts for 70% - 80% of the total score major search engines give to a site.
1. Link Popularity Analysis w/ Link Building Development and Recommendations
2. Directory Submission (DMOZ, Yahoo Dir, etc.)
-Submit new articles, and new site content to major search engines and social sites
-Submision will take place every time new content is created.
3. Press Release Submission (ex. PRWEB.com)
- Write a minimum of 5 Press Releases per month & submit to search engines and social
sites.
4. Social Media Development
- Skislak Digital will create all Social Networking accounts.
-There is no limit on the number of accounts that will be created.
-Skislak Digital will also take responsibility for posting content to these social networks.
Below shows a complete overview of what Skislak Digital Advertising provides to their clients:
On Page Search Engine Optimization Strategy:
On Page Optimization accounts for 20% - 30% of the total score major search engines give to a site.
1. Page Title Analysis and Development - Identify Target Keywords, Development of Unique Copy for targeted pages w/ 30% - 80% keyword density, Focus on maintaining good readability
2. Body Text Analysis and Development - Use Target Keywords, Development of Unique Copy for targeted pages w/ 3% - 8% keyword density, 250 - 450 words per page, Focus on maintaining good readability.
3. Heading Tag Analysis and Development - Use Target Keywords in H1 - H3 tags w/ 30% - 80% keyword density, Focus on maintaining good readability
4. Hyper Link Text Analysis and Development - Use Target Keywords*
5. META Tag Analysis and Development - Use Target Keywords*
6. Image ALT Tag Analysis and Development - Use Target Keywords*
7. Site Structure Analysis - Review overall website structure, linking structure, site map, URLs, etc.
*Targeted keywords will be provided by keyword research and search engine marketing findings. Targeted keywords will be added and modified while increasing organic ranking.
-----------------------------
Off Page Search Engine Optimization Strategy:
Off Page Optimization accounts for 70% - 80% of the total score major search engines give to a site.
1. Link Popularity Analysis w/ Link Building Development and Recommendations
2. Directory Submission (DMOZ, Yahoo Dir, etc.)
-Submit new articles, and new site content to major search engines and social sites
-Submision will take place every time new content is created.
3. Press Release Submission (ex. PRWEB.com)
- Write a minimum of 5 Press Releases per month & submit to search engines and social
sites.
4. Social Media Development
- Skislak Digital will create all Social Networking accounts.
-There is no limit on the number of accounts that will be created.
-Skislak Digital will also take responsibility for posting content to these social networks.