Search Engine Marketing
Search Engine Marketing, or PPC are ads that are placed on major search engines like, Google, Yahoo and Bing. SEM ads show up on the top and down the right hand side of the Search Engine Results Page (SERP). These ads are extremely effective, allowing advertisers to show their message to prospective customers who are already searching for their products or services. The best atribute about Search Engine Marketing, is that Google only charges when someone clicks on our advertisement and enters into our web site. Meaning there is no cost for displaying advertisements on Search Results pages. This allows us to manage quality traffic to web sites.
Search Engine Marketing Reporting
One of the greatest opportunities that Search Engine Marketing can provide is the ability to give detailed reporting. Not only can I give you the exact number of clicks along with how much it cost, down to the penny, but Search Engine Marketing also allows customers to be able to see how long searchers are staying on the site, what keywords they are coming onto the site from, what pages they are looking at, and most importantly, how that traffic is converting into leads.
Above is a screen shot from an actual client. Here is a report that you will be receiving every week to ensure that we are staying on track with your Search Engine Marketing Goals.
Take a look at the Glossary to breakdown each of the columns in the report.