Skislak Digital Advertising

This has been the question. What is Microsoft up to, For the past 2 weeks we have been hearing about Microsoft spending $80 million dollars in advertising to launch their new search engine, Bing.com. Ops, sorry, it's not a search engine, its a 'decision engine'. At least that is what they are calling it. Bing.com is suppose to revolutionize search by giving searchers fast and clear information on exactly what they are looking for. There position is to exploit Google, by mentioning how much of an inconvenience it is to hit the back button on Google. (Comscore says 25% of clicks on search engines are the back button) This is what Bing.com is going to change, giving searchers relevant search results, while allows them to view web pages, and important information before even entering the website.

I will admit, I hit the back button just as often as the next searcher, but I have a strong connection with Google, it is something that has been with me for a long time, and someone, yes someone, not something, I trust. All of my web browsers are set to default to Google.com, which I'm sure many of yours are as well. I don't see many people going to their tool bar and changing it to Bing.com anytime soon.

Typically, when I am sitting in a room with friends and someone asks a question that no one knows the answer to, I hear, 'Google it' I have heard this for many years, I don't see us saying, 'Bing it' for a long time.

64.2% of all searchers use Google.com, Yahoo has 20.4% and MSN has 8.2%, while I understand that Microsoft wants a piece of what Google is holding, I don't think $80 MILLION dollars is enough.

Bing.com's main focus is Travel, shopping, products, local and health, all highly commercial areas. But, I believe those are the areas that Google is the best in delivering.

I suppose we will all have to wait and see what happens.