Even though we are in some of the toughest economic times in my life, (I am 25 years old) and web traffic is the most cost effective advertising, the Super Bowl still reins to be well worth the $3 milllion dollar price tag for a :30 second spot. Advertising Age recently put out an article that showed what the actual return on investment was for certain companies, Super Bowl ad efforts, last year. Here is what they found:
Anheuser-Busch:
Online ad views, week after the Super Bowl: 21 Million.
**Really quick, here is the math; Assuming they spent about $9 million, after running about 3 spots, and including production, they received 21 million web views. This equates to about .42 cents per visitor, Now that is a great cost per click, no matter what market you are in.
Audi:
Increase in web traffic one month after Super Bowl: Up 200%
CareerBuilder:
Increase in job applications: 68%
Now to be fair, this may be due to the current economic conditions as well... just a hunch.
Go Daddy:
Estimated value of publicity from 2008 campaign: 11.7 million
Everyone remembers the godaddy.com publicity, we heard about it for weeks, and EVERY mans between the age of 16-45 got on the computer and check out the ad that was too, shall we say, sexy, to be put on tv.
Hyundai:
Drew 300,000 site visitors who stayed 5.5 minutes and generated $25,000 worth of sales leads.
So, I just wanted to point out a few facts on the impact that these ads have on brands. So many people think about the Super Bowl ads and can't believe the price tag, well I am here to tell you that if executed properly, these ads are well worth the money spent. I hope everyone enjoys the game.
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